TITLE   Advertising Handbook, The
AUTHOR   BRIERLEY, Sean
DESCRIPTION   Challenges conventional wisdoms about advertising's power and authority to offer a realistic assessment of its role in business and also looks at the industry's future considering, for example, the advent of the new communications agencies. Essential reading for anyone studying, teaching or hoping to work in the indsutry.
RETAIL astx $36.25 (Click here to convert currency)
PUBLISHER   Routledge (The Media Practice Series)
CATEGORY   architecture-design 
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