TITLE   Decoding Advertisements- Ideology and Meaning in Advertising
AUTHOR   WILLIAMSON, Judith
DESCRIPTION   Examines in detail advertising's undoubted atractiveness and appeal, the overt economic function of this appealand its ideological function to involve us as"individuals".Provides readers with a set of tools through which we can alter our perceptions of one of society's sublest and most complex forms of propoganda.
RETAIL astx $36.25 (Click here to convert currency)
PUBLISHER   Marion Boyars
CATEGORY   architecture-design 
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