TITLE   Iconography and Electronics- Upon A Generic Architecture (A View From the Drafting Rooms)
AUTHOR   VENTURI, Robert
DESCRIPTION   A collection essays, letters, reports, lectures, manifestos, and polemical texts offer a candid view from the drafting room. Together they are an argument embracing reference and representation in the information age. Includes, for first time in print, Venturi’s 1950 MFA thesis.DARK HORSEY SAYS- Venturi is one of the most influential architect-theorists of the last part of this century. This book extrapolates from & develops the thinking in his classic Learning From Las Vegas (which studied the symbolism of architectural vernacular & commercial styles)- a call for a generic architectural language defined by iconography & electronics, and openly functioning as shelter & symbol. A place you can call home, with a little sign saying “home” above it.
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PUBLISHER   The MIT Press
CATEGORY   architecture-design 
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