TITLE   Innovative Arts Marketing
AUTHOR   RENTSCHLER, Ruth (Editor)
DESCRIPTION   Over the past decade increasing emphasis has been placed on management in the arts. Innovative Arts Marketing provides an introduction to the basic marketing principles and how they apply to the arts. Case studies examine a range of small and large performing, visual, literary, community and multimedia arts organisations around Australia.
RETAIL astx $38.50 (Click here to convert currency)
PUBLISHER   Allen & Unwin
CATEGORY   visual art 
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