TITLE   Thought Contagion - how beliefs spread through society
AUTHOR   Aaron LYNCH
DESCRIPTION   Some ideas succeed because they are contagious, not because they are more real or useful or true. That is, they are understandable, communicable, have implications & urgency- fears, panics, bigotry all spread this way (in the face of rational or human argument). The author treatrs these as memes - the conceptual equivalent of Darwinian genes. Lynch prooses a science of memes - towards an understanding of how 'ideas accumulate people'.
RETAIL astx $38 (Click here to convert currency)
PUBLISHER   Basic Books
CATEGORY   cultural studies 
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